Weekly WebOps Status Update

Ortho 99 Plus 1

March 16–20, 2026

On Track
Prepared by
Bear Hair Dev Consulting
Prepared date
2026-03-20
Weekly Pulse On Track Momentum: Steady

This week resolved the Meta Pixel lead tracking issue in ads manager, completed a landing page performance analysis that surfaced mobile scores between 47–75 across four pages (directly affecting Google Ads Quality Score), and intaked six new landing page requests from Kairos. Mobile/Desktop speed optimizations are due today and need a final push. No other client action is needed at this time.

Capacity is tracking as expected for the month (~3.75 of 10 hours used).

Site Health Snapshot

Uptime
100%
Healthy
No downtime incidents detected this week. No action needed.
→stable
Security
Stable
Site remains protected. No unresolved critical items.
→stable
Performance
Needs Attention
Mobile landing page scores between 47 and 75. Affecting Google Ads Quality Score and campaign spend efficiency. Optimization work scheduled.
↓regressing
Backups
Healthy
Scheduled backups completed successfully.
Critical Paths
Stable
Meta Pixel Lead form tracking restored. Ad attribution is reliable again.

Progress This Week

Tracking & Measurement Complete

Meta Pixel Lead Form Tracking Restored

Updated the Meta Pixel code that powers lead event tracking in ads manager.

Impact: Ads manager can now attribute lead events properly. Restores confidence in campaign reporting and unblocks accurate optimization.

Visibility & SEO Complete

Landing Page Performance Analysis Complete

Analyzed four landing pages; identified mobile PageSpeed scores of 47–75 that correlate directly with conversion rates.

Impact: Performance issues are quantified. Gives Kairos and the internal team data to prioritize which pages need optimization first.

Marketing Enablement Complete

Kairos Landing Page Requests Intaked

Intaked six new requests from Kairos (Bartram Park + Beach landing page edits, Invisalign + Adult Braces link updates, duplicate form prevention, ongoing conversion optimization).

Impact: Clear queue of high-value work from Kairos. All items tied to conversion improvement.

Currently In Progress

User Experience In Progress

Mobile/Desktop Site Speed Optimizations

Kairos requested completion within this week. Work is underway and due by end of day today.

Next step: Finish remaining technical fixes identified in PageSpeed Insights.

Tracking & Measurement Planned

Behavioral Tool Install (Microsoft Clarity or equivalent)

Install a behavioral tracking tool so we can measure the impact of landing page changes before making structural edits.

Next step: Install this week ahead of the landing page change cycle.

Next Up

  1. Bartram Park landing page edits — headline, mobile layout, trust bar (due Mar 23).
  2. Beach landing page edits — similar optimization scope (due Mar 23).
  3. Invisalign link updates and styling refresh (due Mar 23).
  4. Adult Braces link updates and styling refresh (due Mar 23).
  5. Block duplicate form submissions (due Mar 23).
  6. Complete landing page conversion optimizations (due Mar 27).

Risks / Blockers

Mobile/Desktop speed optimizations due today

Severity: medium Owner: Bear Hair

Kairos requested completion this week. Push to finish before end of day.

Recommended next step: Wrap remaining items or surface a revised timeline to Kairos.

Trust bar content needed from Kairos

Severity: low Owner: Client

Need star rating, patient numbers, and years of service so Bartram Park and Beach landing page trust bars can be finalized.

Recommended next step: Kairos to provide trust bar copy this week.

Mobile performance affecting ad spend efficiency

Severity: medium Owner: Bear Hair

Mobile scores of 47–75 on landing pages are affecting Google Ads Quality Score and costing efficiency on ad campaigns.

Recommended next step: Complete the landing page conversion optimization cycle scheduled Mar 23–27.