Weekly WebOps Status Update

Ortho 99 Plus 1

March 23–27, 2026

On Track
Prepared by
Bear Hair Dev Consulting
Prepared date
2026-03-27
Weekly Pulse On Track Momentum: Steady

Four landing pages received performance optimizations, duplicate form prevention is live, and headline and mobile layout updates for Beach and Bartram Park are in. The Meta Pixel Lead form still isn't firing conversions reliably for Kyra — we're exploring a CareStack iframe embed as the workaround. Image assets for the Beach and Bartram hero replacements are still needed from Kairos.

Capacity is tracking as expected for the month (~6 of 10 hours used).

Site Health Snapshot

Uptime
100%
Healthy
No downtime incidents detected this week.
→stable
Security
Stable
Site remains protected. No unresolved critical items.
→stable
Performance
Improving
Mobile performance optimizations applied across four landing pages this week.
↑improving
Backups
Healthy
Scheduled backups completed successfully.
Critical Paths
Monitoring
Meta Pixel Lead tracking unreliable — Kyra not seeing conversions on Mar 26. Workaround in progress.

Progress This Week

Visibility & SEO Complete

Landing Page Conversion Optimizations Shipped

Addressed mobile performance issues across four landing pages (completed Mar 24).

Impact: Foundation for better ad quality scores and conversion rates. Campaign spend becomes more efficient as mobile scores rise.

Marketing Enablement Complete

Duplicate Form Submissions Blocked

Implemented form duplicate-submission prevention (completed Mar 24).

Impact: Cleaner lead data for the marketing team. Reduces duplicate-count confusion and improves attribution accuracy.

Marketing Enablement Complete

Beach & Bartram Park Landing Pages — Initial Updates

Completed headline and mobile layout changes for both pages (Mar 24). Trust bar content received for Bartram Park on Mar 25.

Impact: Pages are visually tighter and on-message. Sets up the trust-bar + hero replacement that completes the refresh.

Currently In Progress

Marketing Enablement Awaiting Assets

Beach & Bartram Park Landing Pages — Final Assets

Both pages waiting on image assets from Kairos for hero replacements. Bartram Park trust bar copy is in hand; Beach trust bar still pending.

Next step: Assemble and ship once image assets land.

Tracking & Measurement In Progress

Meta Pixel Lead Form — Alternative Tracking

Lead tracking still unreliable. Exploring CareStack iframe embed as an alternative tracking solution.

Next step: Test CareStack iframe approach and validate with Kyra.

Marketing Enablement In Progress

Adult Braces Link Updates

Updating outdated links and refreshing page styling (due Mar 31).

Visibility & SEO Planning

April SEO Planning

Six SEO optimization tasks queued for April (homepage title tag, meta description, H1, onsite content updates).

Next step: Add time estimates so Kairos can plan against April's hour budget.

Next Up

  1. Finalize Beach and Bartram Park landing pages once assets arrive (due Mar 30).
  2. Confirm Meta Pixel tracking workaround and validate conversions.
  3. Complete Adult Braces link updates (due Mar 31).
  4. Add time estimates for six April SEO optimization tasks.

Risks / Blockers

Image assets needed from Kairos for hero replacements

Severity: medium Owner: Client

Beach and Bartram Park hero replacements are blocked on image assets.

Recommended next step: Provide images so we can close out the landing page refreshes.

Meta Pixel Lead tracking still unreliable

Severity: medium Owner: Bear Hair

Kyra is not seeing conversions as of Mar 26. CareStack iframe embed being evaluated as the workaround.

Recommended next step: Test and validate the alternative tracking approach next week.

Invisalign link updates deferred to April

Severity: low Owner: Bear Hair

Bumped due to March capacity constraints. Will be picked up in April.

Recommended next step: Schedule within April's priorities.

Notes

Daniel out of office Mar 27, so the Beach and Bartram Park landing page work shifts to Mar 30. No impact to overall timeline; just a day-level slip.