Weekly WebOps Status Update

Ortho 99 Plus 1

April 6–10, 2026

On Track
Prepared by
Bear Hair Dev Consulting
Prepared date
2026-04-10
Weekly Pulse On Track Momentum: Steady

The Apr 6 sync call landed clear priorities for the Beach, Bartram Park, and Adult Braces landing pages. The rest of the week focused on project management and setting up the Meta Pixel Lead event troubleshooting — four new booking pages with conditional Pixel firing are in test. Kyra granted Meta account access on Apr 10 so the tracking issues can be diagnosed in real time. No April hours consumed yet; development starts as soon as tracking is verified.

Capacity is tracking as expected for the month (~0 of 10 hours used).

Site Health Snapshot

Uptime
100%
Healthy
No downtime incidents detected this week.
→stable
Security
Stable
Site remains protected.
→stable
Performance
Stable
No regressions detected. Previous landing page optimizations holding.
→stable
Backups
Healthy
Scheduled backups completed successfully.
Critical Paths
Monitoring
Meta Pixel Lead event not firing as expected during testing. New account access granted — diagnostics underway.

Progress This Week

Marketing Enablement Complete

Apr 6 Sync Call Delivered April Priorities

Dawn facilitated the sync call with Daniel, Kyra, and Edina. Priorities established for Beach, Bartram Park, and Adult Braces landing pages.

Impact: Clear shared understanding of what's next and why. Removes the ambiguity that came with last week's hold.

Tracking & Measurement In Progress

Meta Pixel Location Page Flow — Test Implementation

Built four new booking pages with conditional Pixel firing. Kyra granted Meta account access on Apr 10 so Lead event firing can be verified in real time.

Impact: New tracking architecture in test. Once verified, ad attribution will be reliable and the form-redirect change is ready to follow.

Marketing Enablement Complete

Beach Location Hours Request Intaked

Received new Marker.io request on Apr 8 to adjust Beach facility hours.

Impact: Request intake working smoothly via Marker.io. Minor facility data update queued.

Visibility & SEO Complete

Arlington Schema Update Request Received

Apr 9: Updated schema markup requested for the Arlington location page.

Impact: Richer structured data supports better local visibility for the Arlington location.

Currently In Progress

Tracking & Measurement In Progress

Meta Pixel Lead Event Diagnostics

Lead events not firing as expected during Apr 9–10 testing. Direct Meta account access now available.

Next step: Verify Lead events in Events Manager, then update form success redirects.

Next Up

  1. Verify Meta Pixel Lead event firing using new account access.
  2. Update form success redirects once tracking is verified.
  3. Begin development on four location landing pages (Beach, Bartram Park, Arlington, Orange Park) — all due Apr 17.
  4. Complete Adult Braces and Invisalign link updates and styling.
  5. Execute six homepage SEO optimization tasks (title tag, meta description, H1, etc.).
  6. Prepare for the May 4 sync call.

Risks / Blockers

Meta Pixel Lead event not firing as expected

Severity: medium Owner: Bear Hair

Lead events are not showing in Events Manager during Apr 9–10 testing. New account access now available for direct diagnostics.

Recommended next step: Complete diagnostics this week and validate Lead event firing end-to-end.

Patient smile photography still needed

Severity: low Owner: Client

Beach and Bartram Park hero replacements continue to wait on patient smile imagery from Kairos.

Recommended next step: Kairos to deliver imagery so those pages can close out.

Apr 17 task cluster will need tight coordination

Severity: low Owner: Bear Hair

Four location landing page updates (Beach, Bartram Park, Arlington, Orange Park) are all due Apr 17.

Recommended next step: Sequence and batch the work once tracking is verified.